I led the creative vision and design for Whole Foods Market’s 2024 Impact Report, a nearly 70-page publication highlighting the company’s progress across sustainability, partnerships, and waste reduction initiatives. Launching alongside the Climate Connections campaign (which I also oversaw), the project connected storytelling across multiple touchpoints. I developed the visual direction and executed the majority of the design, translating dense reporting into a clear, engaging narrative through thoughtful layout, typography, and data visualization. The report was highly praised by leadership and became a key piece in communicating Whole Foods Market’s ongoing environmental commitments.