Whole Foods
Climate Connections
For Whole Foods Market’s first-ever Climate Connections campaign, I helped bring to life a partnership between Whole Foods Market and Mad Agriculture pledging support to Reconstructing Native Ecosystems through a 1,000 Acre Biodiversity Highway across American farmland. Partnering closely with the ACD, I co-wrote scripts and storyboarded the campaign to translate a pretty complex environmental initiative into a compelling narrative. I then oversaw production for all the short video as well as interviews, guiding the creative from concept through final execution to ensure the story was both impactful and visually cohesive.